Last summer, I interned at HubSpot, a world leading CRM company.
I was a Product Communications Intern on the Email Strategy Team within the Automation Team of the Marketing Department
Yep, a lot of sub layers
Before I arrived…
Email CTRs and opens were down.
There were whispers from customers and partners about being overwhelmed with product communication emails. Although, there was no hard evidence that this was causing the low performance
I was tasked with…
Researching sentiments of amongst customers and partners about product communications across HubSpot’s Channels
Find opportunities to offload some product communications onto other channels.
During my internship, I…
Interviewed 23 internal company stakeholders
Surveyed 121 customers to gain insight into preferences for external marketing of product updates and changes
Interviewed 3 C-Suit members of 3 HubSpot Elite Solutions Partners
Presented a recommendation and implementation plan for HubSpot based on synthesized market research insights
ChatSpot Internship: Völur
After my summer internship at HubSpot, they asked me to participate in the HubSpot AI Student Bootcamp in September. At this bootcamp, I learned how to utilize HubSpot Marketing Software and leverage HubSpot’s new generative AI tool, ChatSpot, to help write email and blog content.
The bootcamp also featured a micro-internship program where each intern was paired with a company to deliver client work. There were hundreds of clients to choose from, but when I ran across a strange listing for an AI SaaS Startup in Norway for Meat Processing Plants, my brain immediately went, “OMG, I have to have that one.”
But of course, I was very unfamiliar to the concept. Of course, I knew about generative AI, but I wasn’t very knowledgable about statistical Machine Learning or Meat Processing Operations. I like normal stats and I’m an aspiring vegetarian.
I was eager to learn, and I knew that writing blogs is an excellent method for gaining knowledge. When I expressed this interest, they responded enthusiastically, encouraging me to see what I could develop. Consequently, I crafted several blogs. Below, you'll find samples of these blogs, accompanied by emails I composed to nurture preexisting leads using the new content.
The Secret to Bigger Profits in Meat Processing? It's All in the Daily Plans
In the fast-paced world of meat processing, operations managers are the maestros of efficiency, transforming a variable biological product into consistent, quality goods. Crafting daily fabrication plans isn't just a part of the job—it's a critical strategy that can make or break the profit margins.
From Excel to Excellence: SaaS Driving the Future of Meat Industry Efficiency
Navigating the meat processing industry's growth is like steering a car on complex, fast-paced highways. With the market’s landscape evolving, reliance on traditional planning methods, akin to using old road maps, is no longer sufficient. Enter Software as a Service (SaaS) platforms, the high-tech dashboard of the meat industry.
Lead Nurturing Email Campaigns
The job description for the ChatSpot Micro-Internship required interns to develop email nurturing campaigns for lead generation. Accordingly, I created a campaign for each blog post. The sequence starts with an announcement email, followed by a deep dive in the second email, and concludes with a third email that engages recipients with more detailed questions.
